One of the most basic marketing messages is the elevator pitch: your story, succinct enough for a 30 second elevator ride. Almost every morning, the elevator at work gives me a chance to hone my pitch. Co-worker: “Where did you ride in from?” Me: “From the train station downtown. It’s only a few miles away on the river trail, so it’s easy and relaxing.” Co-worker: “Oh yeah, the river trail is really close. Maybe I’ll try it this weekend.”
About the Bike Commute Diaries: Launched in May 2012 for National Bike Month, this series explores the unexpected and surprising things I’ve learned about bicycling for transportation.
Sean Rea
September 5, 2012 at 12:31 pm
Our building forces us through the freight elevator
ladyfleur
September 5, 2012 at 12:39 pm
When I asked about parking my bike in the office, my company’s facilities guy said yes, but use the freight elevator. I did for a couple of weeks, then one day at lunch I walked into the main elevator by accident and never went back. The elevator is plenty big for me, the bike and 2-3 other people.
Both the building maintenance and my company’s facilities guy have seen me use the main elevator and never said anything.
mowikan
September 5, 2012 at 12:52 pm
Nice mixte frame based bike!
Rachel Unger
September 5, 2012 at 5:39 pm
Soon you’ll be leading trail rides.
ladyfleur
September 6, 2012 at 7:49 pm
Don’t give me any ideas!