Pragmatic engineers value function over flash and efficiency over elegance. So it’s no surprise that the short-sleeved woven shirt, no-iron slacks and dressy sneakers are the engineer’s go-to items, on or off the bike. Not only would Grant Peterson approve, but the Mad Men-inspired fashion industry is now hot for Richard’s look.
Richard Masoner is the prolific writer behind the long-running Cyclelicious bicycle blog.
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- He rescued this abandoned 1981 Schwinn World Tourist from certain death during a company move.
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- His short-sleeved woven shirt, the epitome of practicality and comfort, is now au courant.
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- The Schwinn has had a hard life, but it’s not ready for retirement.
About Fashion Friday: Inspired by a 2011 Bike to Work Day challenge sponsored by the San Francisco Bicycle Coalition, this series highlights the broad range of “dress for the destination” bicycling fashions.
One woman. Many bicycles. 
meligrosa
August 3, 2012 at 3:05 pm
go richard go 🙂
great blog, introduced by the cyclelicious feed, nonetheless
xxo
meligrosa
August 3, 2012 at 3:40 pm
btw, saw your request. not sure how the WP profile hadnt linked properly
http://bikesandthecity.com
xxo
ladyfleur
August 3, 2012 at 3:58 pm
Yeah, I don’t know what happened to the link but I figured it out. I’ve read your blog before. I’ll have to add it to my reader.
I love the expression on Richard’s face. Like a happy kid having fun on his bike, which I guess is pretty much what he is.
meligrosa
August 3, 2012 at 4:35 pm
hee yea. ok that’s great, let’s stay in touch
bikes do have that effect, older foto 🙂 http://flic.kr/p/7hXcaa
Rachel Unger
August 6, 2012 at 10:14 am
That is a gorgeous bike. I’m glad he rescued it.
ladyfleur
August 6, 2012 at 5:54 pm
Me too. I love the color and the lugwork.